THE VISION
"At Fifty Fifty Shades, we envision a world where every individual can confidently embrace their unique style, and we are committed to being the ultimate purveyors of exceptional sunglasses that reflect the diversity of personalities and lifestyles. Our vision is to lead the eyewear industry with innovation, quality, and an unwavering dedication to empowering our customers. We aim to be the brand that people turn to when they seek sunglasses that not only shield their eyes from the sun but also express their distinctive identity. Our vision is to inspire self-assuredness in our customers, helping them to see the world through a lens that suits their mood, their moment, and their passion." - WD
THE MISSION
"We aspire to be more than just a sunglasses company. We are on a mission to cultivate a culture of inclusivity, creativity, and self-expression. We imagine a future where our sunglasses not only protect from UV rays but also foster a sense of belonging, encouraging individuals to step into the light and embrace their own shades of uniqueness. To achieve our vision, we will relentlessly pursue excellence in design, materials, and craftsmanship. We will be at the forefront of technological advancements, offering our customers innovative, functional, and stylish eyewear options. We commit to sustainable practices, ensuring that our products are not only a reflection of style but also a testament to our commitment to the environment."
THE GOAL
Fifty Fifty Shades will always strive to be a brand that encourages personal transformation, self-assuredness, and the celebration of individuality. We envision a future where our sunglasses become a symbol of self-expression, a conduit for self-confidence, and a beacon of optimism in a world that values diversity. Together, we will redefine the way the world sees eyewear and how people see themselves.
